Nkosi Lion
"You cant teach a hungry child - Nelson Mandela"

The Good Food Company (Pty) Ltd

Welcome to the Good Food Company

The challenge

More people in Africa are dying from hunger than even the Covid-19 pandemic. Millions of little children are facing starvation or at best undernourished, and in the words of Nelson Mandela – you can’t teach a hungry child.

The challenge: Can we come up with a a simple to eat product, easy to distribute, tasty for children, packed with Protein & Vitamins, and most important of all – affordable? Can we produce a simple product which will help feed these hungry little children at school?

This is our story

Is it at all possible?
Nkosi Super Bar - Nutritional Equivalent
To fit all the nutrients on this table?
1 Nkosi Super Bar
Into a 60g Energy Bar?
Packed with wholesome tastyness.

And the answer? Yes it was and we did it. Read more ...

Introducing: The AFRIKA Super Protein & Energy Bar

About us

Welcome to the website of The Good Food Company. We are a proudly South African company and passionate about serving Africa with quality products at extremely affordable prices.

The Good Food Company is powered by the Gideotech Group, which has helped develop our unique products in conjunction with South Africa’s best scientists.

Our focus is quality nutritional products at rock bottom prices to make a difference in societies which need it most. In the word’s of Madiba – you can’t teach a hungry child and that is what drives us. 

Our Mission

We should all care and take responsibility ...

Africa is our home and we are all Africans who should care about each other and take responsibility. Fixing the blame instead of fixing the challenges we face as a continent, will get us nowhere. The Good Food Company is committed to making a difference in the lives we touch and committed to serving Africa and its people.

Our Mission is to help feed Africa and especially the most neediest and the children who deserve a better chance in life. Millions of children throughout Africa go to bed hungry. Not to mention the millions of children who often have to go to school hungry or underfed.

We are committed to help these in need by providing super affordable, quality food products to those who need it most. We will continue to invest in products and solutions which make a difference, and our AFRIKA SUPER PROTEIN BAR is the first of our products to help save a life in Africa.

"A super protein bar, rich in vitamins and packed with healthy energy"

How it all started

The Good Food Company was inspired by a team of professionals within the Gideotech Group of companies, realising the significant need to help feed Africa. Dr. Louis Verhoef (renowned scientist) originally approached the Gideotech Group with the idea to produce an affordable energy bar for Africa, and to use Soya as the primary source of protein. Although it sound simple at the time, the challenge was formidable as quality nutrients don’t come cheap and it remained a challenge to get an affordable, tasty and nutritious product all in one.

The penny however dropped and it soon became evident that it could be possible and Gideotech continued to develop and invest in the concept. However, the idea was framed to come up with a unique product which will not only be tasty, but also super nutritious with the highest possible protein levels, all wrapped into a 60g snack bar.

  • The first challenge was to identify the best  quality ingredients which would be best suited, but also cost effective.
  • Secondly, the bar has to be super tasty as the primary market for our bar is children who in many many areas throughout Africa, go to school hungry and undernourished.
  • The third and most challenging, was to be able to produce such a bar cost effectively and the target was set to achieve this under US$0.50 cents per 60g serving.
  • The fourth challenge was to produce a product which is simple to eat, has a good shelf life and is easy to package and distribute.

All of the above subsequently led to the development of the “AFRIKA SUPER PROTEIN BAR”. A healthy protein bar with more than 24% protein, stacked with rich vitamins and chocolate coated. When we decided to chocolate coat the bar, some dieticians were immediately concerned, stating that the chocolate will lead to excess sugar content and later obesity.

What needed to be taken into consideration, however, is that this product is developed for undernourished children. Children who in most cases have never even tasted a chocolate in their little lives. From the outset, we were committed to not only making a healthy and super protein bar, but a tasty luxurious product everyone can be proud of.

The AFRIKA SUPER PROTEIN & ENERGY BAR is the culmination of two years in development, a lot of trial and error, and an unbeatable end product which will serve Africa and its people well for generations to come.

The Good Food Company - Nutritional Sciences

Attention to quality

The Good Good Food Company spent a great deal of time and money to develop its products, and we continue to do so with an emphasis of not producing excellent products, however, products which are affordable without sacrificing on quality.

Below is an explanation of the Nutritional value contained in a single 60g serving,  compared to how much food one must eat to obtain the same proteins, carbohydrates, fat, micro-nutrients, vitamins and minerals in one single bar.

The results are actually astounding and difficult to believe, however scientifically proven. Disclaimer: The Good Food Company in no manner whatsoever, is claiming that the Afrika Protein Bar is a substitute for good food, to the contrary. However, we are proud of our products and the benefits they have as a quality supplement to a normal diet, or as in our target market, a very low nutritional diet.

The Good Food Company

What is in one single bar?

The AFRIKA SUPER PROTEIN & ENERGY BAR versus a plate of food:
    The 12g protein in a 60g AFRIKA bar equals one of the following:
  • 1 ¼ cup baked beans and tomato sauce
  • 100g of chicken (25g) 
  • 2 x Egg, fried, cooked, whole (2x 6.3g Protein) 
  • One fish fillet 100g (13g Protein)
  • 100g Cottage Cheese (10g Protein)
  • 85g of Corned Beef Brisket
  • 100g Tuna, drained solids, canned in water (19g Protein)
  • 100g Polony (12.7g Protein)
  • 100g Bologna, beef and pork (15g Protein)
  • 2 x Frankfurters (2 x 5.1g Protein)
  • 374ml of Full Cream Milk (12g Protein)
  • 4x 2mm slices Cooked Ham (11.6g Protein)
  • 63g Roast Beef (12g protein)
  • 48g cheese, gouda (12g Protein)
  • 21g Biltong (12g Protein)   
    The 30g carbohydrates in a 60g AFRIKA bar equals one of the following:
  • 2 slices of bread (34g Carbohydrates)
  • 1 ½ servings of All Bran Flakes cereal (30g Carbohydrates)
  • 41g cooked mielie pap (30g Carbohydrates)
  • 1 cup cooked pasta (35g Carbohydrates)
  • 100g cooked rice (29g Carbohydrates)
  • 2 corns-on-the-cob (14.1g x 2, Carbohydrates)
  • 167g sweet potato (30g Carbohydrates)
  • 8 Provitas (30g Carbohydrates)
  • 1 ½ ouma rusks (30g Carbohydrates)
    The 11g Total Fat in a 60g AFRIKA Bar equals one of the following:
  • ¾ Avocado pear
  • 2.75 tsp peanut butter (1 tsp = 8g)
  • 7.7 tsp flaxseeds (1 tsp = 3.4g)
  • 19g raw nuts (30ml)
  • 100g olives (10 olives)
   Micro-Nutrients, Vitamins and Minerals in a 60g AFRIKA Bar equals to:
  • 21µg Vitamin K = 6 ½ tsp of Canola Oil (1 tsp = 4.48g)
  • 520µg Vitamin A = 1 ½ cups cooked peas
  • 1.1mg Riboflavin = 900g cooked broccoli
  • 10mg Niacin = 277g raw, sliced mushrooms
  • 170µg Folic Acid = 327g raw asparagus
  • 115mg Magnesium = 1 cup baked beans in tomato sauce
  • 3.4mg Pantothenic acid = 192g peanuts
  • 1.1mg Vitamin B6 = 2.5 bananas
  • 5.6mg Vitamin E = 129g Mangoes, dried
  • 0.6µg Vitamin B 12 = 0.85g Beef liver
  • 1µg Vitamin B12 = 20g raw
  • 30mg Vitamin C = 60ml orange juice
  • 160mg Phosphorous = 186ml Milk
  • 1.8mg Iron = 111 g Sirloin Steak
  • 1.2mg Zinc = 58g Lamb Chop without bone
  • 3µg Selenium = 4.25g of canned tuna
  • 0.8mg Thiamine / Vitamin B12  = 100g raw pistachio nuts
The Good Food Company

The contents

Nkosi Super Bar - Nutritional Information

Our Focus

Together we can make a difference

The AFRIKA SUPER PROTEIN & ENERGY BAR, was developed for the large Africa market and to help the fight against hunger, especially in the vast rural areas where poverty is rife and people actually dying from hunger. We chose the name AFRIKA (with a K) as it resembles who we are and who we are fighting for.

The AFRIKA bar will be marketed and distributed throughout Africa, from Guinee in the North West to Kenia in the East and South Africa in the South. Our product has no boundaries and can make a difference to millions of impoverished people throughout our beloved content. Our Vision is to see the AFRIKA  bar distributed to all African countries, hence the name chosen – AFRIKA.

The Good Food Company is however also conscious that other companies and organizations may want our quality product, packed and branded under their name and we are open to such service level agreements.

For more information on our marketing & distribution and how you can help and be part of this successful project, please contact us at your earliest convenience. We are looking for people who are eager and keen to help us feed a child in Africa, and our doors open to partnership or service level agreements.

The Good Food Company (Pty) Ltd

Contact us today:

Tel: +27 (0) 12 996 3010
Email: info@thegoodfoodcompany.co.za 
Address: 63 Saal Street, Zwavelpoort, Pretoria East, Gauteng, Republic of South Africa 0081
Website: www.thegoodfoodcompany.co.za 

The Good Food Company
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